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New Corporate Supporters area and membership level

jar546

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We now have available a Corporate Supporters area for companies to be able to post information on products or updates and whatever else they have on their mind. Corporate Supporters will have the same privileges as forum supporters (Sawhorse) plus the ability to moderate their own forum. To be a Corporate Supporter, you must be a registered member, then purchase the paid subscription by going to the "edit your profile" area under "paid subscriptions". Once a corporate supporter, you will have a new sub-forum created with the name of your company. We will not allow competing companies so first come, first serve. More benefits to come as we start this new process!
 
Have to make it appealing to get the ball rolling. Any ideas?

Jeff

(ps. I am testing something with my alias test username)
 
ivsenroute said:
Any ideas?Jeff
Ya, forget this one.

Random thoughts:

Open the entire forum to advertising.

The whole idea of a forum without advertisers is much ado about nothing.

What's the bugaboo of ads?

Why would anybody be bothered if Dan Gamul RV's had an ad on the side of this page or Interstate batteries at the bottom?

It would be regular money.

If you get Interstate batteries to advertise here, Bosch won't be far behind.

I assume that little effort is put into securing advertisers due to the goal of eschewing [fatboy, that means avoiding] ads.

It must be easier to sell ads than corporate sponsorships.

The specialized nature of this forum limits the pool of corporations that might find a sponsorship beneficial.

The field of corporate sponsors is tiny compared to the field of potential advertisers.

Allowing an exclusive to a corporation does the rest of us a disservice in that we will only see that corporation's input and nobody should be able to dominate the discussion with an exclusive sub-forum that eliminates their competition.

It may prove difficult to control the content of a corporate sponsor's private sub-forum.

Isn't your idea all about paid advertising disguised as forum content?
 
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I believe I agree with some of what Ice has said. I really don't want to see this become what I despise about the code development process and that being corporate lobby and or influence in discussion. I may be off base but this seems to be a real potential for what may be proposed.
 
I already contacted Simpson Strong Tie and never got a phone call back. I did not even tell them why I was calling but I left a message with their corporate advertising department person.

How about some companies that would benefit from advertising, such as:

Door and Window Companies (Therma-Tru, Pella, etc)

Flood vent company

USP

LVL manufacturers

Door & Locksets

Fire Alarm products companies

Sprinkler products

How about some ideas for some companies?

The contributions are not what they were last year and not enough for running the site. The small amount we get from Google Adsense is trending down already and may not make the cut.
 
I know a few people at Simpson. I'll try to get a name for you to contact. Did you send Simpson's ad rep. a link to the forum? I guess not since you didn't tell them why you were calling. What are the numbers for forum stats? How many unique visitors show up per day?

Not to make assumptions but perhaps sales is not your forte. Get the administrators and moderators in a room and delegate.
 
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Just my two cents, but limiting corporations to one per industry may not serve the best interests of the rank and file...not saying it doesn't either.
 
I am just opening the door for now. Hopefully someone will come in.

As far as sales are concerned. I only made one phone call but I can sell ice cubes to the eskimos.
 
jar546 said:
How about some ideas for some companies?
Check out ads in trade mags and how about those little classifieds they have in the back before the last page or on the right column of the webpage?

They've done the research on the likelihood of lifestyles associated with the construction community; outdoor sports equipment, crafts, tools, clothing, etc.

Francis
 
Stats the the past year with a steady increase in traffic each month continuing:

281,582 Visits

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147,170 Unique Visitors

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1,465,485 Pageviews

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5.20 Pages/Visit

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00:05:18 Avg. Time on Site

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52.99% Bounce Rate

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51.75% % New Visits
 
I have no experience with any of this and perhaps more than half the people got here by accident but the 52.99% bounce rate seems high.
 
My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.-Avinash Kaushik, Google Analytics specialist
The way Google calculates a bounce is if the person never navigates to another page on the site. There is html code that you can be added to help with this by not considering someone who spends time reading an applicable thread they landed on as a bounce (which is the default way Google would treat such a scenario if the reader doesn't click to another page on the site); I'll PM you the link that helped AEGISengineering.com go from a bounce rate of 61% to 21%.
 
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How about contacting the third party firms that do plan check to see if they want to advertise? This would definitely be the site for them to get some business from.
 
ivsenroute said:
Have to make it appealing to get the ball rolling. Any ideas?Jeff

(ps. I am testing something with my alias test username)
Some of us should get together and buy one for brudgers. I've got twenty dollars to get the balls rolling along.

That's Tiger working for you.

http://www.youtube.com/watch?v=Z_t5GPbp5IY
 
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How short are you in terms of $$? I have given at random times, random amounts and would give a few bucks more (guess the NRA gets a bit less).
 
Keep corporate supporters fee VERY HIGH or VERY LOW! We don't need to see DuPont extolling the value of Tyvek (again.. more)... they will since it's another forum for them without any competing points of view (personally I still like asphalt impregnated paper like the code says rather than to determine "an equivalent" product).
 
I work for a corporation (Ingersoll Rand) that could benefit from exposure to the visitors on this site. The company manufactures door hardware (Von Duprin panics, LCN closers, Schlage locks, etc.), electrified hardware and access control, as well as doors. As some of you already know, I lobbied for a new job that is officially more code-related, and a new position was created. I would like to do more to support the site, but just thinking as a corporation, the benefits of being seen here are somewhat intangible - we'd get some good will, "impressions", and maybe someone would come to me to ask a question, but there isn't a direct line between the investment and a sale. The cost is low enough that I think it would be well worth it, but that's how I roll...like the farmer spreading manure in a windstorm who said, "It will do some good wherever it lands." :)

I would expect that most corporate sponsors would be people who are involved with the site on some level already, and want to show their support. As a manufacturer, I'm not sure what the site presence should look like...if it's an ad, I think it should be visible to everyone (even sawhorses). I'm not sure that a forum dedicated to that corporation would get a lot of visitors. My situation is a little different from most corporations, because I would love to have an ad linking to my blog, and a forum where people could ask me door-related questions. That may also appeal to companies that do code-consulting, for example. But posting questions on the corporate forums means that they would not be in the regular forums, which isn't a good thing unless they are very specific questions for that company only.

I am happy to help figure out what this should look like, meanwhile, I will try to get approval for the funds for a corporate sponsorship. A budget hasn't been established for my new job yet, so that either means that I can spend whatever I want, or I have $0 to spend. :D
 
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