ULTRASTAR CINEMAS JOINS EFFORT TO FIGHT WILDFIRES
Preparedness Announcement to Run in Local Theaters
January 27, 2011 Contact: Leonard Villarreal
For Immediate Release Public Information Officer
(619) 961-7628
Damon Rubio
Vice President Of Operations
UltraStar Cinemas
(760) 597-5777 ext 14
Starting January 28th UltraStar Cinemas will proudly share Wildfire Preparedness Public Service Announcements in select theaters across San Diego County. This partnership with the San Diego County Fire Chiefs Association will help residents prepare for the next Wildfire, which could strike at any time.
Damon Rubio, Vice President of Operations for UltraStar Cinemas said, “Like many of our guests and employees in these areas, UltraStar Cinemas has seen first hand the danger that wildfires can bring at anytime. As such, we felt it only prudent to use our screens to help remind and educate people of the need for preparation.”
UltraStar is donating this onscreen time with an estimated value of about
$2,500 per week. SDCFCA President August F. Ghio said, “When it comes to saving lives and saving property, the gift to the community is priceless. When residents are educated and prepared, people know what to do before, during and after the threat. These public service announcements will serve as a gentle but effective reminder that now is the time to take action.”
The following locations will participate in the initial phase of the Preparedness Campaign:
UltraStar Poway 10
13475 Poway Rd., Poway, CA 92064
UltraStar River Village 6
5256 South Mission Rd., Bonsall, CA 92003
UltraStar Chula Vista 10
555 Broadway, Chula Vista, CA 91910
The SDCFCA is also grateful to the Burn Institute for supporting this preparedness campaign and to William Wall Productions for donating the creation of the Wildfire Public Service Announcement.
About UltraStar Cinemas
UltraStar Cinemas is San Diego’s only locally owned and operated movie theater chain. Headquartered in Vista, CA UltraStar operates 147 screens at 15 sites throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. In 2009, the company also became the first to offer D-BOX motion technology, which uses motion effects specifically programmed for each film to create an immersive experience for moviegoers. UltraStar Cinemas also brings alternative entertainment to the big screen, including such live events as the Academy Awards®, concerts and sporting events. UltraStar Cinemas continues to focus on providing great movie-going experiences to the local communities that it serves. UltraStar is special in that it offers a multitude of special programs geared toward families & kids as well as numerous outreach partnerships with charitable organizations and local non profits, earning UltraStar the title of Your State-of-the Art Home Town Theatre. For more information, visit www.ultrastarmovies.com.
For more information please contact:
Leonard Villarreal, Public Information Officer
San Miguel Fire District
619 961-7628
lvillarreal@smgfire.org
