to allow for visibility through the door glazing
In my opinion, when you are covering a glass door with an opaque graphic you are in effect creating one or more vision lights in the areas that are not obstructed by the graphics. Neither the ADA nor A117.1 gives a definition of “vision light” to know how large it has to be before it is actually considered a vision light. But because you are talking about leaving enough open space “to allow for visibility” I would treat the open area as a vision light.
I am recommending that the install height be no more than 48" to the top of the graphic to allow for visibility through the door glazing. Is there any code excerpts that support this or any other installation height?
Take a look at ADA 404.2.11 (or A117.1 404.2.10, the parallel provision in that standard,) these state that if a vision light is provided that at least one must have its lowest edge 43” maximum above the floor.
Also, I don’t think it matters if the door is an egress door or not, I’m not seeing anything in the ADA or A117.1 that differentiates between non-egress doors and egress doors when it comes to the requirements for vision lights.
I’m not familiar with accessibility requirements for marketing graphics, if there are any. And I’m not even sure what you mean by “marketing graphics,” like, is that the sign over the produce area that says, “Fresh Produce”? A picture of a cute puppy with “Pick me, pick me!” next to it? Can the “graphic” be considered “signage,” and if so is it a required sign?
Be sure the graphics don’t camouflage the door, door must remain “readily distinguishable from the adjacent construction and finishes such that the doors are easily recognizable as doors” per IBC 1010.1.