The First Chapter
The solar industry was shot out of a cannon. It went from supplying pot farmers with clandestine electricity to the darling of California Governor Jerry Brown. No less than a “million solar roofs” was the goal. The government offered rebates. Rebate equals subsidy and that invites abuse. Entrepreneurs sprang up with their empty pockets open wide.
Homeowners lined up with their small pockets opened wide for the picking…. eager to get free money and go in debt for the next twenty years trading dollars on the electric bill.
It was the Wild West. Panel and racking manufactures came and went. The workmen were inexperienced. The outcomes were occasionally okay and occasionally bizarre, usually not something worth having.
The most important cog in the works is the salesman. If you have a roof you can have a rebate. That’s right, a rebate. Sell the rebate first and then close in for the kill. The roof might be shot, the roof might not see Sun, you might be days away from bankruptcy but are you willing to leave a rebate laying in the dust?
Momentum built …. players came from around the country. The money flowed freely. The players had an air of superiority. It was God’s work that they were doing. Stand back while we save Earth. Climate change became the cause to celebrate. When Hollywood started selling the Kool Aid it took off like a SpaceX BFR.
The solar industry outpaced the regulators by a wide margin. There was scant training and the code was behind the curve. Solar arrays were a compilation of stuff that came with the racking and other stuff that came from Ace Hardware. There was still no Standard for anything solar so I had to shoot from the hip. I wounded many and killed a few.
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